Apple goes Hollywood, business-class luxury, trouble in SoHo.

–San Francisco’s The Color Factory is this summer’s must-snap Instagram experience. Via WGSN.

–Amazon’s “Instant Pickup” pilot is essentially a high-tech convenience store, writes Mashable.

–Hollywood, beware: Apple is preparing a $1 billion “war chest” to produce original content, writes the Wall Street Journal.

–”Business-class passengers remain airlines’ biggest source of profit, and keeping them comfortable for hours on long-haul flights has become a high-stakes game:” The Wall Street Journal goes inside the battle over premium passengers.

–Why is New York’s iconic SoHo retail district struggling to fill its storefronts? Business Insider reports.

–Smilio is the latest direct-to-consumer brand that wants to disrupt a lucrative consumer sector: baby products. Via TechCrunch.

–Dating app Grindr just launched a new media site called INTO, pitched as “the millennial response to Out Magazine.” Via TechCrunch.

–Selfridge’s latest strategy to embrace millennial culture? Opening music venues inside its stores, writes Dazed.

The Ringer asks “What happens to art, or travel, or the outside world in general when taking a photograph becomes an experience itself?”

–Is augmented reality packaging a passing fad, or an important trend for the food industry? Food Navigator investigates.

–Sephora Beauty just launched its own online community—like Reddit, but for beauty tips. Via Refinery29.

–Calorie-tracking app Lose It just announced embodyDNA, a weight loss plan based on a user’s actual DNA. Via Engadget.