Amazon ads, Fashion Week, the iPhone X.

–A pop-up spa from Bompas & Parr takes a creative approach to wellness with mood manicures, volcanic stone soundscapes and bright blue eggs. Via Dezeen.

–Nordstrom is the latest brand to experiment with productless stores: the retailer’s new concept, Nordstrom Local, will offer personalized services, but no clothes. Via the Wall Street Journal.

–Amazon is “on the lips of consumer-packaged goods and retail brands” as the third big player in digital advertising, behind Facebook and Google, Adweek reports.

Quartz reports on China’s influence on global fashion, as Alibaba strikes a partnership with NYFW…

–…and PSFK rounds up the smartest brand activations at Fashion Week.

–Miss the iPhone X launch? The New York Times rounds up the latest upgrades and consumer reactions.

–Accenture Interactive is building out its capacities to “become the custodian of the brand experience,” reports Campaign.

–British retailer John Lewis will no longer divide its children’s line by gender, joining a small but growing number of non-gendered clothing lines. Via the Guardian.

–Nestlé and Unilever are buying up “the sort of homegrown, natural brands that have been eating the industry’s lunch,” writes the Wall Street Journal.

–Is Shenzen losing its fight to become China’s Silicon Valley? China Money Network investigates.

–What does generation Z value in the office? The Wall Street Journal surveys the generation entering the workforce.

–Brooklyn’s Foodworks is a new coworking space that’s been called “the WeWork for chefs.” Via Fast Company.

–Venmo, the millennial online payment app, is branding into physical payments with its own debit card. Via Engadget.

–M&M’s new campaign throws its support behind renewable energy—specifically, wind power. Via Fast Company.