Mobile barbers, Ikea self-care, high-design fast food.

–New plant-based nutrition startup Perennial is bringing the millennial aesthetic to older consumers, describes Fast Company.

–A high-end gallery has opened up in Switzerland’s Saanen airport, “bringing contemporary art to new heights,” writes WWD.

BBC describes “the Uber of haircuts,” a barbershop on wheels that can be booked via an app and will come to you.

–Ikea has released a new collection devoted to wellbeing and self-care, says Well + Good.

–Paolo Navone is bringing Italian design to fast food, giving seven McDonald’s locations a new playful visual identity. Via Elle Decor.

Conde Nast Traveler explores how technology can help combat overtourism.

Skift describes how Alibaba is reimagining the future of hospitality with machine-driven hotels.

–Epic Games is hosting its first ever Fortnite World Cup with $40 million in prizes, reports Business Insider.

The Guardian explores how the sexual health industry is catching up with consumers’ demands for sustainable living.

–Burger King and Impossible Meat have teamed up to add a meatless “Impossible Whopper” to Burger King’s menu, reveals The New York Times.

MIT Technology Review unpacks reactions to Google’s new AI ethics council.