P&G vies for "prestige television," tech for boomers, space tech habitats.
–French fashion brand Marine Serre launches a post-apocalyptic video called Radiation, featuring avatars in her FutureWear collection preparing for a dystopian future Paris and tapping into the anxious consumer. Featured in Dazed Digital.
–P&G has partnered with National Geographic for Activate, a six-part documentary airing this week that raises awareness on issues such as inequality and sustainability. Fast Company says this content is “not product placement. It’s not sponsored content. It’s prestige television.”
–The Guardian questions if Silicon Valley can help with ‘happier aging’ noting that 10,000 baby boomers turn 65 everyday in the US and tech designed for this demographic is a growing sector.
–The pet industry is booming in China and expecting to grow more than 50% in 2019, writes Jing Daily. This aligns with consumers regarding pets as de facto children in new family structures as the new wave of petrenthood arrives.
–VR training is helping employees develop soft skills, reports The Wall Street Journal.
–Glossy explores how retailers are opening service-based stores to attract customers.
–Facebook wants to play matchmaker with a new dating feature that rolled out in the US this week, announces Wired.
Main image courtesy of Marine Serre