• A study of more than 2,000 English-language ads from the Cannes Lions archive
  • Automated analysis via the Geena Davis Inclusion Quotient (GD-IQ), a computer engineering tool to analyze screen time and gender created in partnership with the USC and Google
  • Additional research from the Geena Davis Institute to identify other cultural and personal characteristics on screen
  • Interviews with experts at the Geena Davis Institute and in the advertising world
  • Original insight on cultural trends shaping diversity in 2017 and beyond, including Diverse Hollywood and Women-First Brands
  • Key takeaways for brands