...(far right) The results, gleaned from 250 adults aged 50 and older, challenge deep-rooted age-based assumptions and signal a pro-aging shift. They are the latest numbers to validate a trend...

...50 and older is all the same. There is no distinction made between someone who’s still quite fit, working and very engaged in the world, and someone who’s 80 or...

...an invisible demographic, the over-50 set is now refusing to go quietly—instead embracing change, celebrating life, and flying in the face of stereotypes. 50-year-old Baywatch star Pamela Anderson is one...

...the interesting things happening as a result of that is, if old age moves back, what about all that territory between 50 and 80? What is that? In the beginning...

...with that comes confidence—and when we feel confident we behave differently. Hope Fashion Why did you set up Hope? When I got to 50, 51, the thing I really struggled...

The Innovation Group MENA has produced Generation BOLD, a report that investigates the growing cohort of 50+ consumers in the Middle East and North Africa. Over-50s in this...

Our recent report “The State of Men” touches on the changing definition of fatherhood as men get more engaged with child-rearing. We discussed this trend with Brad Harrington,...

...because, in a Boomer’s head, old age is 30 years older than they are, wherever they are. So if they’re 60, it’s 90. If they’re 50, it’s 80. They’ve got...

...its members. Our new report zeroes in on the women of the Elastic Generation, who are ripping up the rule book when it comes to life past 50, and redefining...

Stretched in every direction, but refusing to be bent out of shape, the modern fifty-something is wealthier, healthier and will live longer than any similar age group in...