J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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Last week, we caught up again with Tu, now EVP of marketing for Defy Media (a merger between Break Media and Alloy Digital), to discuss the company’s Acumen Report: Brand...
content online with sites including humor-focused Break.com and lifestyle destination Made Man. Last year Tu and his team developed the Acumen Report, a study of American men age 18-49. Tu...
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