...and adults in every sense—so why are marketers still lumping them in with 18-year-olds just out of high school? The New Adulthood, the newest report from the Innovation Group, reveals...

...What will adulthood mean in 2020? The New Adulthood reveals a new and unique cohort shaping growing up: the New Adults. Previously called Xennials, midults and more, New Adults...

...including drugstore retailers and marketers. -With many Millennials failing to embrace traditional milestones, The Wall Street Journal looks at the unique ways this generation is defining adulthood. –Adweek spotlights some...

...British youth facing long-term unemployment, reports The New York Times. –The Atlantic looks at the ways in which the recession has caused young people to postpone adulthood. -A Financial Times...

...It was Gen X who started stretching out the period between adolescence and adulthood, and “emerging adulthood” is now a fact of life for many Millennials in America, as...

...in 2013. Reardon represents the Super Humans, one of twelve sub-types explored in our new report, The New Adulthood. For more about the New Adults, the micro-generation that’s redefining growing...

...family travel, to be released next year. Caroline represents the New Adult Backpackers, one of twelve sub-types explored in our latest trend report, The New Adulthood. For more on the...

...services industry, read our article on social impact banking. Be on the lookout for more on the next generation of adulthood in our upcoming trend report, The New Adulthood....

...Why the focus on emerging adulthood? Ken Wong, the designer of Florence, believes it’s a reaction to the new process of forming identity in today’s ever-connected world. (Also, Generation Z...

...MTV’s Consumer Insights & Research group, which recently did a study examining the younger end of the generation, discussed the new stages that define adulthood: getting a job, graduating from...