...end of advertising as we know it? The End of Advertising is the newest book that attempts to answer this question. (Spoiler alert: It’s not.) The former CEO of Droga5...

...answer these questions with the same rigorous, data-driven approach that informs so many other areas of the advertising industry today in our latest report, Gender Bias In Advertising: Research, Trends...

...conservation. Founded in 2010 by a former advertising executive, its mission is to use “disruptive, technology-driven, headline-grabbing ideas” to create excitement, inspiration and momentum for ocean science. The approach has...

...do you see context-driven advertising on mobile getting more sophisticated? What kinds of context does technology now allow brands to consider? To date, the main legacy of mobile advertising is...

Amid a turbulent political season, it’s imperative that brands reckon with how political advertising can affect perception of not just campaigns but the brand as a whole. According to a...

...been more different from the stereotypes so prevalent in media and advertising. We talked to Stafford about her findings while researching Retooling for an Aging World—the idea that brands must...

...in their own world, which happens naturally. If you’re in advertising you mainly know a lot of people in advertising… It can be good for the people who are doing...

...the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach. New joint research from the...

Could a more all-encompassing approach to editorial content be the answer to boosting advertising revenues? That’s the thinking of several publishers who are flocking to launch over-the-top (OTT) channels—bypassing traditional...

...Madonna, which had huge success. So we promoted the Super Bowl like mad, plus a lot of our advertisers who had Shazamable commercials were advertising it, and we got a...