...the end of advertising as we know it? The End of Advertising is the newest book that attempts to answer this question. (Spoiler alert: It’s not.) The former CEO of...

...creating marquee campaigns to support women and girls, often termed “femvertising.” But is the advertising industry as a whole making strides toward improving representation of women overall? We’re finally able...

...Amid a turbulent political season, it’s imperative that brands reckon with how political advertising can affect perception of not just campaigns but the brand as a whole. According to...

...advertising will get more sophisticated, and how marketers’ approach to mobile needs to evolve. A really broad question: What’s different now than a year ago in the mobile arena? For...

...have been more different from the stereotypes so prevalent in media and advertising. We talked to Stafford about her findings while researching Retooling for an Aging World—the idea that brands...

...launched the Digital Dozen, a curated list of the worthiest efforts in digital storytelling, chosen by Rose and colleagues. While examples vary from an app-based advertising campaign to an online...

...With the latest version of Apple’s iOS mobile operating system including support for adblocking software, the future of conventional mobile display advertising seems to be in doubt. A report...

...so tempting, and what is it about advertising that needs to be subverted? I think creativity in general is a form of subversion because creative minds are always looking to...

...A new study from J. Walter Thompson Intelligence and OPAM (Out Professionals in Advertising and Media) examines how Americans feel about ads featuring transgender people. Some of the better-known...

...is already transforming how employers hire, fire, and promote.” – Time spotlights “The 30 People Under 30 Changing the World.” -Author Teddy Wayne takes a look at why the advertising...