Chalk it up to the wellbeing movement, the global quest for health, wellness, beauty, and self-optimization: Young people are increasingly embracing alternatives to alcohol, reducing their alcohol intake, or stripping...

without a trace of alcohol.” Napa Hills Meanwhile, alcohol-free bars are gaining a foothold. Listen Bar is a pop up alcohol-free bar concept that in January had a residence at...

...Seedlip launched sister brand Æcorn Aperitifs, an alcohol-free aperitif line, at Waitrose. Kin Euphorics, a nonalcoholic functional beverage targeting millennials who are increasingly opting for alcohol alternatives, hit the market...

...Healthonism—the concept of healthier alcoholic drinks and mixers, and events such as festivals and concerts that combine healthy activities with indulgence and alcohol. O.Vine Healthy mixers were a key trend...

Sectors including food and beauty have rapidly adopted wellness cues in their branding as consumers seek healthy options and natural alternatives at every turn. Yet until recently, the alcohol industry...

...of Americans say they prefer drinking at home, according to an April 2018 Mintel report. Although overall the amount of alcohol consumed outside the home is falling, spending is increasing...

...mental health professionals are taking to Instagram to engage “the therapy generation” online. –New direct-to-consumer startup Haus is shaking up the alcohol industry with low-IBV aperitifs as more and more...

...or the calories (and hangovers) of alcohol. Nootropics Blame Silicon Valley. Following the optimized nutrition trend (embodied by brands like Soylent, featured in our 2016 Future 100 report), startups are...

...promoting his line of raw kombucha as not only a healthy alternative to alcohol, but also a tasty mixer in alcohol, with cocktails such as kombucha tequila, which features a...

...sensor that measures blood alcohol content (BAC) from skin sweat. The device is intended for use by doctors and police officers to provide on-the-spot BAC analysis. However, a 24-hour version...