...Healthonism—the concept of healthier alcoholic drinks and mixers, and events such as festivals and concerts that combine healthy activities with indulgence and alcohol. O.Vine Healthy mixers were a key trend...

...of Americans say they prefer drinking at home, according to an April 2018 Mintel report. Although overall the amount of alcohol consumed outside the home is falling, spending is increasing...

Sectors including food and beauty have rapidly adopted wellness cues in their branding as consumers seek healthy options and natural alternatives at every turn. Yet until recently, the alcohol industry...

...or the calories (and hangovers) of alcohol. Nootropics Blame Silicon Valley. Following the optimized nutrition trend (embodied by brands like Soylent, featured in our 2016 Future 100 report), startups are...

...promoting his line of raw kombucha as not only a healthy alternative to alcohol, but also a tasty mixer in alcohol, with cocktails such as kombucha tequila, which features a...

...74% of US millennials surveyed by SONAR™, J. Walter Thompson’s proprietary research unit, say they believe that within a decade, marijuana will be as socially acceptable as alcohol. Arcview Market...

...Muzbnb to cater to different types of observance? We’ve created different search filters which include halal food in the home, no smoking and no alcohol in the home, so we...

...sensor that measures blood alcohol content (BAC) from skin sweat. The device is intended for use by doctors and police officers to provide on-the-spot BAC analysis. However, a 24-hour version...

Honey, on our list of 100 Things to Watch in 2012, has been popping up not only in more foods but in alcohol too. Jack Daniel’s Tennessee Honey, launched in...

...with them, reports The Economist . -With teen drug, cigarette and alcohol use down, a BBC editor wonders whether the stereotype of the teenage rebel is still alive and well....