Sectors including food and beauty have rapidly adopted wellness cues in their branding as consumers seek healthy options and natural alternatives at every turn. Yet until recently, the alcohol industry...

...promoting his line of raw kombucha as not only a healthy alternative to alcohol, but also a tasty mixer in alcohol, with cocktails such as kombucha tequila, which features a...

...or the calories (and hangovers) of alcohol. Nootropics Blame Silicon Valley. Following the optimized nutrition trend (embodied by brands like Soylent, featured in our 2016 Future 100 report), startups are...

...six years developing this new full-room formula for breathable liquor, dubbed Alcoholic Architecture. Photography by Ann Charlott Ommedal Aside from bringing cool science to the bar scene, Alcoholic Architecture aims...

...with them, reports The Economist . -With teen drug, cigarette and alcohol use down, a BBC editor wonders whether the stereotype of the teenage rebel is still alive and well....

Honey, on our list of 100 Things to Watch in 2012, has been popping up not only in more foods but in alcohol too. Jack Daniel’s Tennessee Honey, launched in...

...74% of US millennials surveyed by SONAR™, J. Walter Thompson’s proprietary research unit, say they believe that within a decade, marijuana will be as socially acceptable as alcohol. Arcview Market...

...sensor that measures blood alcohol content (BAC) from skin sweat. The device is intended for use by doctors and police officers to provide on-the-spot BAC analysis. However, a 24-hour version...

...iconic exports is coming to the US: coffee. –Why are millennials flocking to dollar stores? Inc investigates. –’Healthy’ alcoholic seltzer is meeting consumer demands for low-calorie alcohol and natural ingredients,...

...alcohol, chocolate, fast food or coffee—indicating “how deeply the Internet has ingrained itself in daily life around the world.” The more ingrained it becomes, along with the devices that keep...