world. Arab products rate much higher when it comes to originality (56 percent). Brands in the region will need to inject globally relevant and desirable parameters upfront (from quality to...

need. In a market where 64 percent of young Arabs claim they would put their trust in consumers rather than institutions because consumers have no hidden agenda, globally crowdfunded Arab...

...of Muslim integration rather than imposing their values onto the world. Through their non-partisan swagger and ability to merge faith and fun (see, for instance, a British Muslim version of...

...Muslim headscarf, as society in this part of the world—taking its cue from the Arab world—moves to a more conservative form of Islam. Sarah Shah Nor So they are more...

...“countersurveillance fashion.” –GigaOM makes a case for a sliding scale of privacy online. –The Economist takes a look at the expansion of tech startups around the Arab world. –The New...

...as a role model to women in the Arab world, and the challenges of working in emerging markets. How did you get started with Fetchr? I’ve always been an entrepreneur....

...becoming more demanding and assertive. Featured trends also include Authentically Arab, a look at the region’s new embrace of its own brands, conceived with modern-day relevance to a new-age Arab;...

...2009 to 2014, is demonstrating that even the most conservative quarters of the Arab world are experiencing their own version of a male awakening. To view a summary of the...

...to locate Japanese people and put them in internment camps during World War II, and after 9/11 it was used to locate Arab Americans so the FBI could surveil them....

...when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…”...