J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...Carlsberg has launched a new Beer Beauty line, the latest in a series of recent innovations, including Burger King’s burger-scented perfume and Lidl’s “Eau de Grill,” that seem to...
...home, and beyond. On the lighter side, in addition to Budweiser’s Buddy Cups, there’s also Heineken’s smart beer bottles (they light up according to the ambient sound and motion) and...
...Lululemon, known for bringing everyday sportswear to the mainstream, is now teasing the release of a specialty beer called Curiosity Lager. The fusion of yoga with beer may be...
...Seattle-based startup PicoBrew is at CES this week showing the Pico, an automatic beer brewer designed for the craft beer enthusiast. The device, currently pre-selling for $599, has been...
...made morge strides in recent years, but researchers have yet to imbue machines with a sense of humor, reports MIT Technology Review. –The FT looks at the “beer battle” that’s...
...beer place. We don’t just get burgers anymore, we have the bucket list of burger places.” This idea that nobody calls their buddy and says, “Hey, let’s grab a beer.”...
...Move over wine, coffee and beer. A new libation is gaining popularity, fed in part by the growth in gluten-free diets and craft-beer drinkers looking for something new. Sales...
...just a parody. Extreme examples of “for her” marketing have received an outsize share of attention online, proving that consumers are paying attention. This month, Aurosa, a Czech beer “designed...
...To cement its status as the “original beer of Amsterdam,” Heineken created “A ’Dam Fresh Heineken,” a campaign that emphasizes the brand’s roots in the city while incorporating innovative...
...–Barbie now comes in three new sizes—petite, tall and curvy—in a massive shift for Mattel so secret it was code-named Project Dawn. Time reports. –As big beer brands put...
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