the way to a male beauty consumer’s heart is through his stomach. The Beer Beauty line includes shampoo, conditioner, and body lotion that actually contains 0.5 liters of freeze-dried beer...

Lululemon, known for bringing everyday sportswear to the mainstream, is now teasing the release of a specialty beer called Curiosity Lager. The fusion of yoga with beer may be counterintuitive,...

...home, and beyond. On the lighter side, in addition to Budweiser’s Buddy Cups, there’s also Heineken’s smart beer bottles (they light up according to the ambient sound and motion) and...

Seattle-based startup PicoBrew is at CES this week showing the Pico, an automatic beer brewer designed for the craft beer enthusiast. The device, currently pre-selling for $599, has been described...

...morge strides in recent years, but researchers have yet to imbue machines with a sense of humor, reports MIT Technology Review. –The FT looks at the “beer battle” that’s brewing...

...no such thing as casual outings anymore. Guys shared these stories: “I don’t just get beers with my friends anymore. It’s an event. We go to the new craft beer...

...sent to subscribers. Then there’s Brazil’s Have a Nice Beer, which puts an updated spin on the wine or beer club, sending a four-pack with two kinds of beer each...

...the beer maker tasked a man with getting from Inner Mongolia back home to Thailand using “nothing but Heineken and a little bit of wit.” (Australia’s Tooheys beer has previously...

...to pay a substantial premium. Budweiser: Defining an American brand To many, Budweiser is the quintessential American beer. In May 2016, the brand announced: “America’s No 1 full-flavored lager is...

...the ladies,” also sparked controversy. The beer, predictably, comes in a pink box and is adorned with roses in promotional images. Founder Martina Šmírová says she created the beer “to...