China’s fitness boom
30/09/2016...people wear it to weddings in China.” Adidas Homecourt retail store in Beijing Established brands are doubling down on their presence in the region. Adidas announced a plan in March...
...them in their 20s, say Friends conjures up a lifestyle that’s a far cry from the pressure-filled, ultra-competitive reality of today’s young Beijing, which has also become increasingly individualistic. They...