conducted in Brazil, Russia, India and China using SONAR™, JWT’s proprietary online tool. It also includes input from JWT planners in the BRIC markets. “Meet the BRIC Millennials” explores themes...

...embrace an international mindset. Our recent study on the BRIC Millennials found this mindset in clear evidence across Brazil, India and China. These 18- to 35-year-olds value an international education,...

Millennials are the first global generation, sharing more values and traits than any cohort before them, thanks to a globalized economy and digital connectivity. Our recent research on BRIC Millennials...

During the decade-plus since the BRIC moniker was coined, Brazil, Russia, India and China have become more powerful players on the geopolitical stage, disrupting traditional centers of power. A March...

Despite long-term economic growth in their markets, BRIC Millennials feel negatively affected by the global downturn, as we found in a July 2013 survey conducted in Brazil, Russia, India and...

As outlined in our recent trend report, “Meet the BRIC Millennials,” the Millennial generation is the most global yet, embracing a more international orientation and sharing more commonalities than any...

This week we launched “Meet the BRIC Millennials,” a wide-ranging study of a generation that will shape the four major developing markets. The report spotlights findings from a survey of...

...Go: a new embrace of entrepreneurialism as a means to exert direct control over an uncertain future. Our recent study on the BRIC Millennials found this mindset in clear evidence...

...the U.S., according to experts. -An Economist graph spotlights declining growth among the BRIC markets. –Bloomberg Businessweek takes a look at how several Chinese brands are trying to find success...

...into believing that token actions mean we’re being eco-friendly. -A new GlobalWebIndex study reveals that while Facebook fatigue is spreading, social networking continues to grow, especially in BRIC nations. -American...