...fast-food giant Burger King announced the WhopperCoin, a “blockchain fidelity programme” launched in Russia that rewards customers with cryptographic tokens that can be parlayed into free burgers. Burger King's WhopperCoin...

...Burger King have upped their presence in the testing of product prototypes and the trialing of new ways to interact with consumers. The new branded currency Brands are exploring the...

...Aegis Network. Waters referred to the Media Grand Prix winner, Burger King’s “McWhopper” campaign, as a “media kit in disguise.” When Burger King reached out in print and online to...

...Carlsberg has launched a new Beer Beauty line, the latest in a series of recent innovations, including Burger King’s burger-scented perfume and Lidl’s “Eau de Grill,” that seem to...

...2017? The Atlantic investigates. –”OK Google, what is the Whopper burger?” Burger King’s latest ad reaches into the living room to interact with smart assistants. Via the New York Times....

...But this year awareness of and concern about how animals are treated has quickly made the issue an important one for the most mainstream of brands. Burger King recently announced...

...wants to know how they’re doing against Taco Bell or Burger King—there’s a lot of side-by-side industry benchmarking that’s happening through photos. The third use case is the most profound...

...and 21 of the most promising startups tapping into these ideas. -In the wake of the Burger King and Jeep Twitter hacks, brand managers are calling for better security for...

...smart fridge. Despite this apparent willingness to engage, brands must think carefully about how they come across. Burger King recently managed to irritate a host of Android and Google Home...