...lend themselves to this sort of commerce best or least, or does it not really matter? You know what’s interesting, engagement doesn’t follow large audiences per se. So the one...

...to capitalize on this opportunity, delivering helpful solutions and fostering consumer empowerment. Welcome to the Control Shift. To learn more, download the full report here, and see the following executive...

...a lot in terms of consumer awareness campaigns. Food waste is being addressed by a number of retailers. Tesco is doing a lot more engagement. There’s an organization called WRAP...

...people start to expect a totally different sort of engagement with brands. They’re growing up in a world—particularly if they’ve got smartphones—where they know they have access to almost the...

...is the products themselves coming to life. So I’m excited about the consumer engagement side, I’m excited about the tracking and the analytics. Data that was previously locked into the...

...opportunity to establish responsible terms of engagement and alleviate consumer concerns. The future looks like the past Every year The Conference poses the question: what does the future look like?...

...the consumer to turn on their device than walk over to a PC and wait for it to boot up, which is why we see very high levels of engagement...

...Mobile Marketer assesses the state of mobile commerce. -New data shows deepening engagement with mobile devices, as MediaPost reports. -Companies are reworking their social media strategies, focusing on quality, not...

...those that took on charged topics such as immigration and gender equality grabbed an outsize share of attention. Three of the five campaigns with the most social media engagement (84...