...major cable operators, satellites and telcos in 2012 with this vision of ultimately having a ubiquitous tool by which consumers can purchase products related to what they’re watching. What kind...

...platforms like Xiaohongshu (which literally translates as Little Red Book) are creating new spaces for influencers to generate content, foster online communities with consumers, and inspire authentic engagement through livestreaming,...

liking a post on Instagram. We are real. We are bringing the social engagement, real engagement back into social media. It is true that authenticity is an issue and we...

there needed to be a more modern approach to sustainability, to present it in a more appealing, digestible way How will consumer engagement with Goodee differ to engagement with other...

...three times the amount of traffic engagement than on the other two platforms combined. Close to 78% of engagement was across Messenger. The recent deployment of version 1.1 for Messenger...

I think a small proportion are. When it comes to consumer choices, 70%, 80% of consumers in the U.K. and Europe are concerned about sustainability and environmental impact. That tends...

...believe what influencers say online. And according to analytics company InfuencerDB, engagement rates for Instagrammers’ sponsored posts fell to 2.4% in Q1 2019, from 4% three years earlier, while engagement...

...connect with consumers. R eally broadly, what do you think has changed in the last year or so in mobile, as far as how consumers are using the phone and...

...the people who make products have no idea who their consumers are. The idea of turning products into media channels that can engage with consumers and create a one-to-one enduring...

...to capture this growing consumer base, with the goal of having no- or low-alcohol beer products represent at least 20% of their global beer volume by the end of 2025....