J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for “slow communication.” Our July trend report, “The Future of Correspondence,” assesses the...
In our new trend report on “The Future of Correspondence,” we take a look at the endurance of physical mail at a time when people have a constantly broadening range...
In our 2013 report on “The Future of Correspondence,” we examine how brands are fusing digital elements with physical mail and vice versa. An innovative example comes from Australia Post,...
Our latest trend report, on “The Future of Correspondence,” assesses the enduring role of physical mail in the digital era. One trend we identify is the Fusion of the Digital...
Our latest report, “The Future of Correspondence,” details the continued relevance of mail in the digital age. A wide majority of people enjoy sending physical mail, as we found in...
...Lincoln’s head, but not in the exact way you would do it.” Meanwhile, some brands went analog. American Greetings created a bar to celebrate the old-fashioned art of paper correspondence,...
Print catalogs are still alive and well, proving to be an enduring way of connecting with consumers, as we note in our recent report on “The Future of Correspondence.” But...
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