influencers and campaigns like Peta2’s drive for cruelty-free makeup. Eliminating animal ingredients in makeup will appeal to the growing number of conscientious consumers who look for cruelty-free and vegan credentials....

...Brandless expanded their offering to include premium diapers, organic baby food and clean and cruelty-free baby care products. The line, priced at $9 or less, supports Brandless’ ethos that better...

...questions. “Where does this come from? What are the ingredients? What’s your stance on being cruelty-free?—all of which impact their purchasing decisions.” Big brands are also seeing potential in products...