J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...actor David Harbour gatecrashing different commercials claiming it’s a Tide ad. Also Doritos and Mountain Dew’s rap-off with actors Peter Dinklage and Morgan Freeman throwing fire and ice promoting...
...with it are going to benefit from that. Secondarily, what I’ve learned is that commercials can be branded content too. Look at what Doritos has been able to do with...
...In 2014, when Doritos spent $2.5m to put on a Lady Gaga show at a barbecue restaurant, the performance seemed like a bizarre deviation from the SXSW spirit. Although the...
...dedicated to eSport, while Nissan, Doritos and Red Bull are only a few brand names to be eSports sponsors. Paradise predicts that the global eSports industry will award $250 million...
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