J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
Get our Intelligence briefing direct to your inbox each week.
Thanks for signing up!
...In Pakistan, young people are taking a stand against patriarchal or simply outdated attitudes, echoing the huge strides that have been made for female empowerment around the globe. While...
...English-speaking markets have become accustomed to advertising that celebrates women’s athleticism in recent years. But now, campaigns featuring similar imagery are appearing worldwide, from Scandinavia to the Middle East...
...it.” In 2014, we saw brands creating advertising that celebrates an active, athletic view of women’s empowerment, including Always’ #LikeAGirl and Dove’s “Choose Beautiful” campaigns. Both tackle the issue of...
...According to Adweek, the company scrapped a planned follow-up that would have celebrated female empowerment, titled “Jane Walker,” in the wake of the election results. Some brands turned to messages...
...example. But beyond that, I see Oriental Princess and Unilever’s Pantene celebrating female empowerment in Asia, which is great, and L’Oreal using, say, Jane Fonda feels like a small victory...
Email Address *
First Name *
Last Name *
Error: Please enter a valid email address
Error: Invalid email
Error: Please enter your first name
Error: Please enter your last name
Error: Please enter a username
Error: Please enter a password
Error: Please confirm your password
Error: Password and password confirmation do not match