...stood out for its heavy emphasis on immersive tech. The Lab, a tech space curated by experience production company META.is, housed seven interactive installations by New York–based digital artists, as...

...intrusiveness. While the brand hasn’t yet said much about advertising, the same kind of data used to tailor the guest experience could also be used to deliver targeted messages. But...

...new Ghostbusters attraction begins inauspiciously with kitschy static figures, it also offers up “Ghostbusters: Dimension”, a new VR experience that, while flawed, exceeds expectations. The new attraction is the first...

...inspire brands to shape consumer identity and experience moving forward. Workshop Coffee & Brew by Numbers Instagram image by @panaceas_pantry Pepsi Shanghai Fashion Week packaging The 55-page report includes: Interviews...

...you make it more beautiful by bringing a set and sound. No, it has to be a total togetherness of all these elements.” Dishes for the fine dining experience include...

...of a certain age is healthy.” Experience IBM @SXSW. Credit: IBM “The big new thing is really right behind us,” said Gilbert, pointing to an area where visitors were composing...