Mullen, vice president of business development at West Elm, says West Elm Local Experiences are adding new depth to the West Elm Local program “by offering authentic, curated experiences with...

this trend as well, creating more “lean-forward” experiences to drive loyalty. What is SideTour’s 30-second elevator pitch? SideTour is a platform that helps people host and discover unique experiences, whether...

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become...

...is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.” Kodak Memory Observatory at SXSW 2016 These experiences are increasingly daring for many—something...

win concession products. As all kinds of brands create innovative Immersive Experiences, consumer expectations will continually increase. Experiences will need to be cutting-edge, beautifully designed, perfectly executed and wildly imaginative....

...10 say they increasingly crave experiences that stimulate their senses, and more than half feel increasingly disconnected from the physical world. Accordingly, they are placing greater importance on experiences: 81...

...Intelligence, looking at how you design complex experiences and another topic within these complex experiences driven by AI technology what are the ethical questions that designers should keep in mind....

...online services such as FreshDirect and Seamless.com expand, consumers are seeking real-world spaces where they can not only eat or buy food but meet people and enjoy unique experiences, as...

geek/coder/tech star—but also a fashionista, a CEO, an artist… There’s a large demand for experiences, consumers are spending more on experiences, and statistics show that we’re choosing experience over material...

...Games.) How can a brand stand out among a sea of competition? At this year’s Olympics, sponsors focused on immersive experiences that showcased new technology, expressed a unique value proposition,...