...and the problem with “fempowerment” messaging. Could you tell me about your “New Female Tribes” report and some of your key findings? The “Female Tribes” is my attempt to chart...

With this SONAR™ data and other data points from global research centers, the report explores how trends in female consumer behavior today act as key indicators of where female consumers...

“Elastic Generation: The Female Edit” is a deep-dive report into the lifestyles and attitudes of British women aged 53 to 72. Blessed with longer life expectancy and boasting unprecedented financial...

...in ever-greater numbers. As the number of older female consumers balloons in the coming decades, brands need to be prepared to reach this growing cohort. From Silicon Valley to solo...

...end of cable television as we know it, as consumers rebel against paying over $100 a month for inconvenient and ad-saturated programming. At an opening keynote, Netflix CEO Reed Hastings...

The wellness and beauty industry is constantly on the lookout for new opportunities and the female genital region, both external and internal, presents an under-explored market. With the increasing diversification...

...According to a 2017 Crunchbase survey, 21% of all female-founded tech companies are weighted towards healthcare and that number is growing. New apps and direct-to-consumer services are making things such...

...a lack of sophisticated offerings is creating pockets of opportunity for Islamic startups to step into the breach, many of them fronted by female founders. One such business is luxury...

...fact that the brand uses beauty but has a male look and female look. In the States, boy beauty YouTubers still have a traditional women’s or ‘drag’ look, whereas in...

...then distributed at filling stations, positioning DB Export as the beer of choice for “eco-conscious Kiwis.” The female factor “In the last two years, the conversation around gender parity has...