...the Innovation Group. Women, Next examines female consumers through nine lenses, including “Women & Sex,” “Women, The Body & Beauty,” “The Next Billion” and more, offering a road map for...

...going to be fundamental to driving and shaping change. Women as consumers are also a potent force for change because, thanks to social media, we can give brands very immediate...

...how later life looks. They are active and engaged, juggling family, work and social lives. And they are really important consumers to reach, with significant disposable income and sway over...

...age” in ever-greater numbers. As the number of older female consumers balloons in the coming decades, brands need to be prepared to reach this growing cohort. From Silicon Valley to...

...the end of cable television as we know it, as consumers rebel against paying over $100 a month for inconvenient and ad-saturated programming. At an opening keynote, Netflix CEO Reed...

...Women in their 50s, 60s and 70s are defying expectations and upending the status quo, as noted in our latest trend report “Elastic Generation: The Female Edit.” Once considered...

...youth and sexual vitality. Products are marketed as “intimate skincare,” with design, packaging and language codes borrowed from premium skincare brands—familiar and comfortable territory for generation X and millennial consumers....

...on kitchen counters, she said. “Our experience of sex applies to many not obviously sexual products and brands,” Gallop continued. “We help out consumers when we acknowledge and de-embarrass an...

...Businessweek reports that consumer confidence is rising. -New Nielsen research examines socially conscious consumers around the globe. –The Guardian reports that global warming is bringing “an unprecedented onslaught of deadly...

...are they becoming different types of consumers? Absolutely—men are becoming different consumers across a ton of different types of categories, through a variety of means. We asked men, Are there...