...and the problem with “fempowerment” messaging. Could you tell me about your “New Female Tribes” report and some of your key findings? The “Female Tribes” is my attempt to chart...

With this SONAR™ data and other data points from global research centers, the report explores how trends in female consumer behavior today act as key indicators of where female consumers...

...few brands took a strong stance on female empowerment. Thanks to the widespread momentum of movements like #MeToo and Time’s Up, 2018 saw heightened attention to the female experience in...

...in China to launch game-themed necklaces and bracelets to appeal to female consumers—Weibo estimated that in 2018, about 63% of its audience for Honor of Kings pro league games was...

“Elastic Generation: The Female Edit” is a deep-dive report into the lifestyles and attitudes of British women aged 53 to 72. Blessed with longer life expectancy and boasting unprecedented financial...

...in ever-greater numbers. As the number of older female consumers balloons in the coming decades, brands need to be prepared to reach this growing cohort. From Silicon Valley to solo...

As consumers push brands to destigmatize everything from puberty to erectile dysfunction, traditional taboos around sexuality are increasingly falling to the wayside. In their wake, sexual wellness is being elevated...

...are 75% female, aged between 25 and 35 years, and live in the first-tier cities of Beijing, Shanghai and Guangzhou, she said. Consumers want fresh ingredients, which means a shorter...

...end of cable television as we know it, as consumers rebel against paying over $100 a month for inconvenient and ad-saturated programming. At an opening keynote, Netflix CEO Reed Hastings...

The wellness and beauty industry is constantly on the lookout for new opportunities and the female genital region, both external and internal, presents an under-explored market. With the increasing diversification...