...and the problem with “fempowerment” messaging. Could you tell me about your “New Female Tribes” report and some of your key findings? The “Female Tribes” is my attempt to chart...

With this SONAR™ data and other data points from global research centers, the report explores how trends in female consumer behavior today act as key indicators of where female consumers...

...few brands took a strong stance on female empowerment. Thanks to the widespread momentum of movements like #MeToo and Time’s Up, 2018 saw heightened attention to the female experience in...

“Elastic Generation: The Female Edit” is a deep-dive report into the lifestyles and attitudes of British women aged 53 to 72. Blessed with longer life expectancy and boasting unprecedented financial...

...in ever-greater numbers. As the number of older female consumers balloons in the coming decades, brands need to be prepared to reach this growing cohort. From Silicon Valley to solo...

...are 75% female, aged between 25 and 35 years, and live in the first-tier cities of Beijing, Shanghai and Guangzhou, she said. Consumers want fresh ingredients, which means a shorter...

...end of cable television as we know it, as consumers rebel against paying over $100 a month for inconvenient and ad-saturated programming. At an opening keynote, Netflix CEO Reed Hastings...

...According to a 2017 Crunchbase survey, 21% of all female-founded tech companies are weighted towards healthcare and that number is growing. New apps and direct-to-consumer services are making things such...

...2018. In spring 2018, Fitbit introduced Fitbit Versa, a new wearable designed specifically for female consumers. The Fitbit Versa lets women monitor their menstrual cycle alongside other important health metrics,...

...fact that the brand uses beauty but has a male look and female look. In the States, boy beauty YouTubers still have a traditional women’s or ‘drag’ look, whereas in...