J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...for example the Taco Bell lens or the Gatorade lens. Those were huge spends for one day, but got an insane number of impressions. Gatorade's sponsored lens saw 165m views....
...cool. But I’m not going to launch it just because it’s cool, and he doesn’t want that either. So he worked on a use for the technology for Gatorade to...
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