...Millennial generation—or, as we’ve termed them, Generation Go (one of our 10 Trends for 2012). She talked to us about why we’re seeing so many young self-starters right now, the...

forward –Case studies: Original profiles of six US and UK generation Zers –Generation Z icons: Generation Zers making their mark on culture Read the executive summary on SlideShare, or purchase...

“Elastic Generation: The Female Edit” is a deep-dive report into the lifestyles and attitudes of British women aged 53 to 72. Blessed with longer life expectancy and boasting unprecedented financial...

In the future, ageless living will become the norm for all of us, as continuing advances in longevity make extended healthy lives a reality. The women of the Elastic Generation...

Generation Z is coming into its own. Born after 1995, today’s teenagers are mobile first, politically aware, and the world’s first true digital natives. Generation Z is not content to...

Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to purchasing,...

these young consumers are influencing household purchasing decisions. Would you agree that Gen Z is the most connected generation yet? [Gen Z is] the most connected generation, and I think...

Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and...

When it comes to skincare and wellbeing, generation Z spends more dollars on beauty products than apparel, according to a 2018 report by asset management firm Piper Jaffray. New and...

Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We...