...the Millennial generation—or, as we’ve termed them, Generation Go (one of our 10 Trends for 2012). She talked to us about why we’re seeing so many young self-starters right now,...

...Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a...

...“Elastic Generation: The Female Edit” is a deep-dive report into the lifestyles and attitudes of British women aged 53 to 72. Blessed with longer life expectancy and boasting unprecedented...

...Generation are at the vanguard of this change, which is creating possibilities for brands to better meet their needs and support their ambitions. Elastic Generation: The Female Edit, the newest...

...Generation Z is coming into its own. Born after 1995, today’s teenagers are mobile first, politically aware, and the world’s first true digital natives. Generation Z is not content...

...Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to...

...Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation....

...or attending music concerts (11%). YouTube holds particular appeal for generation Z. Our research found that 70% of this cohort watches at least 2 hours of YouTube content per day....

...The Innovation Group MENA has produced Generation BOLD, a report that investigates the growing cohort of 50+ consumers in the Middle East and North Africa. Over-50s in this traditionally...

...In our recent report “Gen Z: Digital in Their DNA,” we explore how the fledgling generation following the Millennials are communicating, socializing and shopping online. As part of our...