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...Modest fashion used to be an oxymoron. Now it’s big business. Hijup was started in 2011 by Diajeng Lestari as Indonesia’s first e-commerce site for modest fashion, aimed at...
...this emerging sector. Vivi Zubedi Collection on Hijup.com Understanding the Southeast Asian Muslimah requires a nuanced approach. Broadly speaking, these young women are more cosmopolitan as consumers than older generations...
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