...description that we’ve used as we’ve begun looking at another kind of shift that’s been occurring in this nebulous realm of self-monitoring, self-recording, self-tracking, self-experimentation—trying to basically improve ourselves, with...

...cavalier approach to food. How would you rank consumer awareness of the relationship between the environment and our food choices? There isn’t a great awareness. I’d say there’s a much...

...in the bid to push users toward self-improvement. “Coercive tech” takes the role of drill sergeant in getting people to change behaviors. Notes Fortune, “The next wave of connected devices...

In our 10 Trends for 2011 report, we noted that the rise of Hyper-Personalization would mean more campaigns focused around individual consumers, like the Old Spice Guy videos that responded...

...public’s best chance to experience “Hyper-Reality”—a term that The Void uses to refer to its blend of “a physical set, real-time interactive effects, and virtual reality.” What this means, practically...

In one of our 10 Trends for 2011, Outsourcing Self-Control, we noted that more brands would help prevent consumers from acting on impulse. One way we’re seeing brands do this...

...ones and zeros. They really didn’t understand that they had a second self, a representation of themselves. Especially this year, we have seen that we do have a second self...

...data. As more MagicBand data is collected, the more sophisticated Disney can make its personalization, eventually evolving from Hyper Personalization (one of our 10 Trends for 2011) to Predictive Personalization,...

...sustainability, the connected, self-driving, clever car was one of the hottest products at CES 2015. We may not all have self-driving cars in the next few years, but increasingly we’ll...

...analyst Thilo Koslowski muses about the future of connected cars in Wired. -The BBC examines the “quantified self” trend. -Business professor Arun Sundararajan looks at the rise of the sharing...