EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

As we explain in Immersive Experiences, one of our 10 Trends for 2014, entertainment, narratives and brand experiences will are becoming more immersive and enveloping in a bid to capture...

...an online ballot system. Another London based art platform, The Vaults are no strangers to immersive dining experiences, having hosted themed interactive dinner shows like ‘Alice’s Adventures Underground’ and ‘Dinner...

...for even more creative, immersive events from savvy brands. Timo Lumme, managing director of IOC Television & Marketing Services at the Samsung Galaxy Studio. Airbnb: Under the dome In the...

Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...

...bodies, the Drone Racing League (DRL), to show racing on ESPN and ESPN2. Events have been staged for the sport, in which headset-wearing pilots navigate drones around a 3D stage...

...more immersive, intuitive interfaces that respond to visual cues or verbal orders. We charted this earlier this year in our study “The Internet of Eyes and Ears.” Amy Webb, author,...

...the marketing of live events in general. One panel at SXSW about immersive art at festivals noted that “the longevity of many festivals is based upon successfully converging music, visual...

...communal areas. Meanwhile, there were immersive “experience” installations dotted around the neighborhood—such as BNKR, a walk-through experience exploring different words associated with the concept of home. Photo by John Sciulli/Getty...

...consumers experience Mini’s design chops in a new and immersive way. “We believe designers can tip the scales towards a more humane world,” Esther Bahne, head of brand strategy and...