EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

As we explain in Immersive Experiences, one of our 10 Trends for 2014, entertainment, narratives and brand experiences will are becoming more immersive and enveloping in a bid to capture...

...an online ballot system. Another London based art platform, The Vaults are no strangers to immersive dining experiences, having hosted themed interactive dinner shows like ‘Alice’s Adventures Underground’ and ‘Dinner...

...for even more creative, immersive events from savvy brands. Timo Lumme, managing director of IOC Television & Marketing Services at the Samsung Galaxy Studio. Airbnb: Under the dome In the...

Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...

...Big-name brands and beauty startups alike are harnessing innovative, immersive technologies to target young Chinese consumers who are eager to invest in experimentation and discovery. The LVMH-owned brand is putting...

...more immersive, intuitive interfaces that respond to visual cues or verbal orders. We charted this earlier this year in our study “The Internet of Eyes and Ears.” Amy Webb, author,...

...bread Other events are allowing refugees to share their culture over meals. The Displaced Kitchen series in New York lets recently resettled refugees host homestyle dinners and tell their story,...

...bodies, the Drone Racing League (DRL), to show racing on ESPN and ESPN2. Events have been staged for the sport, in which headset-wearing pilots navigate drones around a 3D stage...

...the marketing of live events in general. One panel at SXSW about immersive art at festivals noted that “the longevity of many festivals is based upon successfully converging music, visual...