...IN EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this...

...through an online ballot system. Another London based art platform, The Vaults are no strangers to immersive dining experiences, having hosted themed interactive dinner shows like ‘Alice’s Adventures Underground’ and...

...As we explain in Immersive Experiences, one of our 10 Trends for 2014, entertainment, narratives and brand experiences will are becoming more immersive and enveloping in a bid to...

...look for even more creative, immersive events from savvy brands. Timo Lumme, managing director of IOC Television & Marketing Services at the Samsung Galaxy Studio. Airbnb: Under the dome In...

...to mingle with industry attendees. Expect more fashion shows to open to the public, and more cross-sector collaborations as fashion events are managed and marketed as entertainment vehicles rather than...

...Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment...

...to the marketing of live events in general. One panel at SXSW about immersive art at festivals noted that “the longevity of many festivals is based upon successfully converging music,...

...As we outline in Immersive Experiences, one of our 10 Trends for 2014 and Beyond, entertainment and narratives are becoming more enveloping in a bid to capture consumers’ imagination...

...technology and immersive visuals to stand out from the competition. “There’s so much overstimulation now that festivals really had to step it up a notch,” said Russell Ward, founder of...

...reality video offerings in future. Syfy Labs, a new initiative from the Syfy cable network, exhibited its multi-pronged approach to immersive storytelling. In partnership with Phillips Hue, Syfy has created...