EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

As we explain in Immersive Experiences, one of our 10 Trends for 2014, entertainment, narratives and brand experiences will are becoming more immersive and enveloping in a bid to capture...

...an online ballot system. Another London based art platform, The Vaults are no strangers to immersive dining experiences, having hosted themed interactive dinner shows like ‘Alice’s Adventures Underground’ and ‘Dinner...

Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...

...for even more creative, immersive events from savvy brands. Timo Lumme, managing director of IOC Television & Marketing Services at the Samsung Galaxy Studio. Airbnb: Under the dome In the...

...startup plans to shift the news industry with more open events and destination tours. Stylist Strong Style and wellness publishers are also tapping into immersive content-sharing strategies as a way...

...bread Other events are allowing refugees to share their culture over meals. The Displaced Kitchen series in New York lets recently resettled refugees host homestyle dinners and tell their story,...

...bodies, the Drone Racing League (DRL), to show racing on ESPN and ESPN2. Events have been staged for the sport, in which headset-wearing pilots navigate drones around a 3D stage...

...video offerings in future. Syfy Labs, a new initiative from the Syfy cable network, exhibited its multi-pronged approach to immersive storytelling. In partnership with Phillips Hue, Syfy has created lighting...

...Big-name brands and beauty startups alike are harnessing innovative, immersive technologies to target young Chinese consumers who are eager to invest in experimentation and discovery. The LVMH-owned brand is putting...