Our 10 Trends for 2014 report explores the rise of Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a...

...EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

our director Volvox Labs, and no one’s ever going to forget that experience! We created a fully immersive connect-reactive SoulCycle experience. If you’ve never experienced the brand SoulCycle, you will...

Hero was considered one of the most intense and immersive VR experiences at Tribeca and subsequently won a 2018 Tribeca Storyscapes Award. “You really did feel like you were on...

...the ones creating visual, interactive experiences, and we don’t have a name for them yet,” Justin Bolognino, founder and CEO of experience production company Meta, has previously told us. In...

...our experience of food. Created by 26-year-old Swedish interaction designer Erika Marthins, the studio aims to explore and question the intersection of food and technology. The studio’s first project introduced...

Bartending is drawing on art and science to create sensory cocktails for adventurous drinkers. The extra effort to invent unique concoctions and heightened experiences comes at a time when 55%...

create immersive exercise experiences. Les Mills and Reebok this month have launched their first Immersive Fitness studio in Los Angeles, equipped with digital video screens on all four walls and...

...for other immersive concepts, including a “zoo” and a “maze,” that he hopes will get people talking and interacting. He hopes that his exhibitions will “open the door for viewers...