Our 10 Trends for 2014 report explores the rise of Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a...

...EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

our director Volvox Labs, and no one’s ever going to forget that experience! We created a fully immersive connect-reactive SoulCycle experience. If you’ve never experienced the brand SoulCycle, you will...

Hero was considered one of the most intense and immersive VR experiences at Tribeca and subsequently won a 2018 Tribeca Storyscapes Award. “You really did feel like you were on...

create immersive exercise experiences. Les Mills and Reebok this month have launched their first Immersive Fitness studio in Los Angeles, equipped with digital video screens on all four walls and...

up with something that’s going to become widely popular. Immersive activities and the event cinema space is really exciting: building experiences around the cinema experience, bringing in live music or...

for the month of January. It’s another manifestation of Immersive Experiences, one of our 10 Trends for 2014, the idea that entertainment, narratives and brand experiences will become more immersive...

...Games.) How can a brand stand out among a sea of competition? At this year’s Olympics, sponsors focused on immersive experiences that showcased new technology, expressed a unique value proposition,...

...communal areas. Meanwhile, there were immersive “experience” installations dotted around the neighborhood—such as BNKR, a walk-through experience exploring different words associated with the concept of home. Photo by John Sciulli/Getty...