...with our director Volvox Labs, and no one’s ever going to forget that experience! We created a fully immersive connect-reactive SoulCycle experience. If you’ve never experienced the brand SoulCycle, you...

...in front of the real screen, and that was what he wanted to get rid of. He wanted to create this sort of immersive experience where the boundaries between you...

...IN EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this...

...“interactive.” How do you define an immersive experience? It involves forgetting everything else—forgetting where you are and who you are and everything that you’re doing except for whatever kind of...

...through an online ballot system. Another London based art platform, The Vaults are no strangers to immersive dining experiences, having hosted themed interactive dinner shows like ‘Alice’s Adventures Underground’ and...

...stood out for its heavy emphasis on immersive tech. The Lab, a tech space curated by experience production company META.is, housed seven interactive installations by New York–based digital artists, as...

...the multimedia experience. Rez Infinite Suit Immersive sonic experiences are also popping up at music festivals. Dave & Gabe’s Hyper Thread experience for The Lab at Panorama explored the intersection...

...At this year’s Edinburgh Festival Fringe, Glen Neath and David Rosenberg revealed Séance, an immersive experience that uses a combination of sound and complete darkness to heighten senses and...

...the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.” The goal of the class is to travel...