The VR experience, created by Lucid Dreams Productions, won the 2019 Storyscapes Award last night with the jurors commenting, “the experience combines a real actor with fantastical, immersive visuals and...

Our 10 Trends for 2014 report explores the rise of Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a...

...EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

our director Volvox Labs, and no one’s ever going to forget that experience! We created a fully immersive connect-reactive SoulCycle experience. If you’ve never experienced the brand SoulCycle, you will...

as “an immersive theater experience that bridges art and retail.” Guests are taken on a tour, which starts by going down a black-and-white striped slide, and are guided around immersive...

Hero was considered one of the most intense and immersive VR experiences at Tribeca and subsequently won a 2018 Tribeca Storyscapes Award. “You really did feel like you were on...

...five years ago, when no one was using this phrase “immersive experience” or saying “immersive” much at all, really. How did you decide to use the term? When the book...

...the ones creating visual, interactive experiences, and we don’t have a name for them yet,” Justin Bolognino, founder and CEO of experience production company Meta, has previously told us. In...

...our experience of food. Created by 26-year-old Swedish interaction designer Erika Marthins, the studio aims to explore and question the intersection of food and technology. The studio’s first project introduced...

create immersive exercise experiences. Les Mills and Reebok this month have launched their first Immersive Fitness studio in Los Angeles, equipped with digital video screens on all four walls and...