...summary here: For this report, we conducted extensive desk research, in addition to a quantitative survey across six key regional markets—Saudi Arabia, UAE, Egypt, Morocco, Lebanon and Kuwait—using SONAR™, J....

...from six key MENA markets—Morocco, Egypt, Saudi Arabia, UAE, Kuwait and Lebanon. The report also includes input from J. Walter Thompson planners throughout MENA and interviews with sector experts from...

Mennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role,...

...-With responsible travel taking off across the world, Al Monitor explores the rise of ecotourism in Lebanon, as vacationers trade in luxury trips for mindful adventures. –Business of Fashion looks...

...the flat-sharing model picks up among the Arab youth, Middle East Eye spotlights the rise of “communal living” in Lebanon. –A new Pew Research Center report shows what US immigration...

...Egypt, Morocco and Lebanon in October and November 2012 showed that many consumers in this region are using e-commerce sites. But the survey, which polled 1,100 adults aged 18-plus using...

...producing, and consuming, homegrown concepts that are culturally relevant but also internationally appealing. A study JWT conducted in Saudi Arabia, Qatar, Egypt, Morocco and Lebanon in October and November 2012...

...(Egypt, Morocco, Saudi Arabia, Qatar, UAE and Lebanon), 85 percent of adults agree it’s important to hold on to family traditions, and 78 percent say that wearing revealing clothing is...

...surveys using SONAR™, JWT’s proprietary online tool, were conducted in Saudi Arabia, UAE, Qatar, Egypt, Morocco and Lebanon in November 2013. The report includes input from JWT’s regional planning community...

...–The New York Times makes a foray into virtual reality storytelling, creating immersive stories on refugees in Lebanon, Ukraine and South Sudan, and mailing Google Cardboard viewers to many...