...platforms like Xiaohongshu (which literally translates as Little Red Book) are creating new spaces for influencers to generate content, foster online communities with consumers, and inspire authentic engagement through livestreaming,...

...March 2018, Tencent ramped up its efforts to catch up with e-commerce companies’ livestreaming pursuits, investing more than $1 billion in two Chinese livestreaming platforms. Soon after, L’Oréal harnessed a...

...but more personalized answers directly informed by experience. Consumers are getting used to having real-time access to live-streaming expert video feeds through apps like YouNow or Snapchat. Other new search...

...livestreaming,” declares Wired. –Adweek compares how different generations use mobile. –Gawker looks at Snapchat’s disappointing 2014 financials and questions its ability to become profitable. –Quartz looks at the rise of...

...from demographic shifts to social media and livestreaming video. We also take a deep dive into the campaigns that worked: brands that leveraged the political climate to reach influential new...