...hours per month. It’s a fairly high frequency use. We’re trying to do something fairly new that takes advantage of everything we’ve all learned about location and about navigation. We’re...

...location in and around the lunch break. That’s a great example of how you can use contextually relevant advertising to reach people. Have other kinds of geo-location campaigns been similarly...

...but there’s no need for finding addresses in the United States. No one delivers packages to your prom through GPS location. With Fetchr now, we guarantee somebody at your door...

...learn that something can be done that you didn’t know about. This retail location technology I mentioned—when people read stories that stores can track your phone just by the fact...

...today. Predictive technologies on mobile will soon allow advertisers to get much more sophisticated in how they target ads to users, by taking location, context, time and traditional demographic and...

...small screens. The mobile aspect of social networking also creates an opportunity for brands, particularly when integrated with location-sensitive functions on phones. Adverts can be personalized, and responsive to location....

...activation for travelers, the Legoland theme park in Florida worked with agency VML to create an app to enhance the journey to the park. After entering their starting location, children...

...up hype—the queue at HeyTea’s Beijing location never seems to get any shorter. Mass-market imported tea brands that have been established in China for many years are also jumping on...

...has opened a second location for the brand at new premises on the luxury street Via Montenapoleone. The new location is swathed in chartreuse velvet, chocolate stone and light-green marble,...

...with many of the products claiming to energize consumers. The company has grown from one location to five in two years and four more café openings are planned for this...