Loyalty is no longer about old-fashioned rewards systems or collecting paper coupons. Instead, enlightened retailers are employing digital innovation to modernize their loyalty programs, from using artificial intelligence to tailor...

“It’s the final stages of loyalty cards, but not of loyalty schemes,” Martin Lewis, founder of the Money Saving Expert website, in January 2018. “The idea that it’s a piece...

Technology has greatly improved loyalty programs over the years, making it easier for brands to issue rewards points and for consumers to manage and use them. The next step is...

a missed opportunity in menswear. In a section on consumer loyalty programs, the report finds that young shoppers are especially interested in rewards programs that recognize positive lifestyle behaviors. In...

...operations at Tmall’s New Retail division. This information, as well as data gathered through online and offline loyalty programs, is also used to help salespeople to create tailored in-store experiences...

...around maternal and child health, a lot of pregnancy-related and child health-related tools that provide information to households. Programs like the Mobile Alliance for Maternal Action, or MAMA, are mobile...

...notes. The key to converting more people to mobile wallets may be reward and loyalty programs. Nielsen reports that 69 percent of consumers would be willing to switch to mobile...

...to play out. More companies are presenting clear incentives to opt in, whether it’s into loyalty programs or if you like them on Facebook, you’ll get a discount or something....

...early adopters of innovations like the mobile wallet, financial service providers and retailers will need to be proactive, rolling out mobile payment capabilities, creating mobile-friendly loyalty programs and so on....

...a seamless customer experience in retail settings, with automated checkout and a stored order history. Retailers could use the technology for loyalty programs, or to personalize a customer’s visit. Advertisers...