explore personalization and simplify their rewards. According to Bryan Roberts, insights director at loyalty marketing company TCC Global, the key concept is “emotional” loyalty, rather than “transactional” loyalty. “We get...

“It’s the final stages of loyalty cards, but not of loyalty schemes,” Martin Lewis, founder of the Money Saving Expert website, in January 2018. “The idea that it’s a piece...

Technology has greatly improved loyalty programs over the years, making it easier for brands to issue rewards points and for consumers to manage and use them. The next step is...

Retailer Westfield has released a new report with statistical insights for retailers, ranging from the rental economy to consumer loyalty to virtual assistance. “Fashion stores of tomorrow might look radically...

...every industry going. There’s also interesting opportunities to use the mobile as a loyalty card. The potential in loyalty is massive. I think there’s going to be a merger of...

...with cash, which is what most people would pay for coffee with instead of with a credit card. But they also tied in the loyalty card. It provides an incentive...

...of services so that those businesses can lock the customer in. In some ways it’s not that different from any other loyalty scheme or old-fashioned paper coupons. And the things...

...this trend as well, creating more “lean-forward” experiences to drive loyalty. What is SideTour’s 30-second elevator pitch? SideTour is a platform that helps people host and discover unique experiences, whether...

...a leg up on customer analytics because of their loyalty cards. So Safeway on the West Coast has Just for U—my coupons that come to me are very different than...

...Safeway and if your loyalty card is loaded into your mobile phone, you can basically hold up your phone to the shelf and you’re not going to see the shelf...