...marketing. Krishna held the first academic conference on sensory marketing, in 2008, and runs a sensory marketing research lab at the University of Michigan’s Stephen M. Ross School of Business....

...of value exchange for brands? Value exchange is certainly at the heart of a lot of what’s best in marketing, full stop, let alone mobile marketing. In the mobile marketing...

...significant surge in the adoption of mobile advertising, marketers remain slow in delivering fully integrated marketing campaigns. When considering marketing campaign budgets, mobile should not be seen as its own...

who is founder of Dooley Direct, a marketing consultancy, talked about the impact of different types of sensory marketing experiences on consumers’ brains. What is neuromarketing, and how does it...

...benefit from these insights. Recently JWT Europe brought him in as head of sensory marketing. At Crossmodal, Spence has worked with brands including Unilever, Starbucks, Nestlé and Toyota to fine-tune...

...there’s a lot of different factors which are leading to why this is happening today. The Great Recession being one of them. Media and marketing being another one. The changing...

In her research into consumer behavior, Kathleen Vohs has studied impulse spending and issues around self-regulation, and how this affects consumer behavior. We asked the associate professor of marketing at...

...under the auspices of the same basic rules. That is not a small thing.” –Adweek’s Kids Issue explores youth media, Gen Z marketing and how to talk to kids these...

...when they are a bit older? Thirdly, we’re going to see a comparable shift in terms of the marketing epicenter. The marketing epicenter has been largely geared to trend setters,...

...mindset of the new generation of consumers. Important for everyone, but especially younger consumers, are marketing communications that reflect inclusiveness. You don’t want to do it to the point where...