...marketing. Krishna held the first academic conference on sensory marketing, in 2008, and runs a sensory marketing research lab at the University of Michigan’s Stephen M. Ross School of Business....

...of value exchange for brands? Value exchange is certainly at the heart of a lot of what’s best in marketing, full stop, let alone mobile marketing. In the mobile marketing...

...significant surge in the adoption of mobile advertising, marketers remain slow in delivering fully integrated marketing campaigns. When considering marketing campaign budgets, mobile should not be seen as its own...

who is founder of Dooley Direct, a marketing consultancy, talked about the impact of different types of sensory marketing experiences on consumers’ brains. What is neuromarketing, and how does it...

...benefit from these insights. Recently JWT Europe brought him in as head of sensory marketing. At Crossmodal, Spence has worked with brands including Unilever, Starbucks, Nestlé and Toyota to fine-tune...

...there’s a lot of different factors which are leading to why this is happening today. The Great Recession being one of them. Media and marketing being another one. The changing...

In her research into consumer behavior, Kathleen Vohs has studied impulse spending and issues around self-regulation, and how this affects consumer behavior. We asked the associate professor of marketing at...

...offering almost as marketing AI. We’re trying to decompose what a marketer does all day, and write algorithms that assist people almost as if you had the awesome marketing assistant...

...marketing,” says McKinsey Quarterly, as marketers boost their precision, broaden their scope, move more quickly and tell better stories. -In “The Next Internet Is TV,” John Herrman at The Awl...

...mindset of the new generation of consumers. Important for everyone, but especially younger consumers, are marketing communications that reflect inclusiveness. You don’t want to do it to the point where...