...media clickable. In other words, mobile’s role in a cross-media campaign is its new strength and power. Mobile is becoming a larger part of the media diet for consumers as...

...annual survey conducted by the U.K.’s Ofcom, respondents are asked which media they would miss the most. The 2013 results, recently published, are striking. While TV continues to be the...

...To help kick off Social Media Week in New York, JWTIntelligence’s Ann Mack, Director of Trendspotting at JWT, outlined trends that are shaping social media in 2012. (Video from...

...one of our 10 Trends for 2013. Rather than rejecting today’s ubiquitous social media and sharing tools outright, people are reaping the benefits of maintaining a vibrant digital identity while...

...media clearly helps to make people more aware of programs, a phenomenon that’s on the rise, as this Nielsen chart shows. Nielsen also found that a small but rising percentage...

...To kick off Social Media Week in New York, JWTIntelligence’s Ann Mack, Director of Trendspotting at JWT, outlined a trend that we’re calling Going Private in Public. This evolution...

...has yet to catch on in some sectors of culture—including media. In August, former Wall Streeet Journal journalist Loretta Chao launched The Sex Reporter to offer a new, objective approach...

...Social media and other interactive digital platforms are increasingly serving as outlets for medical advice. A PwC study last year determined that a third of U.S. adults use social...

...ongoing research into this cohort, we spoke to Christian Kurz, vice president of research, insights & reporting at Viacom International Media Networks, the media conglomerate whose portfolio includes brands like...

...State of the News Media 2014 report. –CNN spotlights the proliferation of social platforms that involve smaller, more intimate circles. -As more companies establish a social media presence, many are...