...brands displaying this in the Middle East? Altruism has always been deeply rooted in the MENA culture. But it’s taking on a very different form than in previous years. Usually,...

...The JWT MENA region has released its first annual forecast of key consumer trends that will shape or significantly impact markets in the Middle East and North Africa. Economic...

...watch across the Middle East and North Africa. Authored by Mennah Ibrahim, MENA director of the Innovation Group, the report groups 100 trends into 10 major consumer segments. Some of...

...For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to...

...The Innovation Group MENA has produced Generation BOLD, a report that investigates the growing cohort of 50+ consumers in the Middle East and North Africa. Over-50s in this traditionally...

...It’s advertising. –Bloomberg profiles new sneaker startups that are spinning their shoes from wool. –What makes Souq.com thrive in the Middle East, a region with big obstacles to e-commerce? The...

...Valley venture capital, including New Enterprise Associates’ first Middle Eastern investment. Now creative director, Joy talks about her experience as a pioneer in bringing Silicon Valley to the Middle East,...

...potential. –The Wall Street Journal assesses the Internet economy in the Middle East. –The Economist looks at the rise of political art in the Middle East and the new prominence...

...and the Middle East, reports the FT. –The Atlantic examines what’s behind the popularity of tattoos, especially among Millennials. -Board and card games are enjoying a renaissance as teched-out consumers...

...key source of protein, reports Food Navigator. -With the Middle East/Africa region overtaking Latin America as the world’s fastest growing beauty market in the world, Wamda spotlights the rise of...