...Middle East. Does the idea of the ageless consumer translate? The Middle East has always been a predominantly young region. If we look at generation Z and millennials together, 42%...

The JWT MENA region has released its first annual forecast of key consumer trends that will shape or significantly impact markets in the Middle East and North Africa. Economic uncertainty,...

...venture capital, including New Enterprise Associates’ first Middle Eastern investment. Now creative director, Joy talks about her experience as a pioneer in bringing Silicon Valley to the Middle East, serving...

...–The Wall Street Journal assesses the Internet economy in the Middle East. –The Economist looks at the rise of political art in the Middle East and the new prominence of...

source of protein, reports Food Navigator. -With the Middle East/Africa region overtaking Latin America as the world’s fastest growing beauty market in the world, Wamda spotlights the rise of MEA...

...across the Middle East and North Africa. Authored by Mennah Ibrahim, MENA director of the Innovation Group, the report groups 100 trends into 10 major consumer segments. Some of the...

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce...

-“Is velfie the new selfie?” asks StepFeed, spotlighting the video craze sweeping the Middle East. –Maxim looks at developments in the burgeoning field of VR travel. -Artificial intelligence has made...

...to 3 billion people in the middle class predominantly from China and Southeast Asia. This population will have more resource-intensive diets, consuming more meats, dairy, and processed foods. This puts...

...mobile-first landscape has given China’s middle class youth nearly unending access to inspiration and information that has shaped them into more discerning and opinionated consumers. Many have studied or traveled...