...from six key MENA markets—Morocco, Egypt, Saudi Arabia, UAE, Kuwait and Lebanon. The report also includes input from J. Walter Thompson planners throughout MENA and interviews with sector experts from...

As Africa becomes a point of focus for many international brands, more studies are focusing on the purchasing habits of the continent’s growing consumer class. A new Boston...

...Egypt, Morocco and Lebanon in October and November 2012 showed that many consumers in this region are using e-commerce sites. But the survey, which polled 1,100 adults aged 18-plus using...

...producing, and consuming, homegrown concepts that are culturally relevant but also internationally appealing. A study JWT conducted in Saudi Arabia, Qatar, Egypt, Morocco and Lebanon in October and November 2012...

...a new report that examines “The Rise of the African Consumer,” McKinsey reports that consumers in North African markets (Algeria, Egypt and Morocco) place more importance on brands than those...

...(Egypt, Morocco, Saudi Arabia, Qatar, UAE and Lebanon), 85 percent of adults agree it’s important to hold on to family traditions, and 78 percent say that wearing revealing clothing is...

...surveys using SONAR™, JWT’s proprietary online tool, were conducted in Saudi Arabia, UAE, Qatar, Egypt, Morocco and Lebanon in November 2013. The report includes input from JWT’s regional planning community...

...summary here: For this report, we conducted extensive desk research, in addition to a quantitative survey across six key regional markets—Saudi Arabia, UAE, Egypt, Morocco, Lebanon and Kuwait—using SONAR™, J....

...regional issues, according to a JWT MENA survey of 1,128 adults conducted in Saudi Arabia, UAE, Qatar, Egypt, Morocco and Lebanon using SONAR™, JWT’s proprietary online tool. As more consumers...