...six key MENA markets—Morocco, Egypt, Saudi Arabia, UAE, Kuwait and Lebanon. The report also includes input from J. Walter Thompson planners throughout MENA and interviews with sector experts from media,...

...Morocco and Lebanon in October and November 2012 showed that many consumers in this region are using e-commerce sites. But the survey, which polled 1,100 adults aged 18-plus using SONAR™,...

...and consuming, homegrown concepts that are culturally relevant but also internationally appealing. A study JWT conducted in Saudi Arabia, Qatar, Egypt, Morocco and Lebanon in October and November 2012 confirmed...

...new report that examines “The Rise of the African Consumer,” McKinsey reports that consumers in North African markets (Algeria, Egypt and Morocco) place more importance on brands than those in...

...Morocco, Saudi Arabia, Qatar, UAE and Lebanon), 85 percent of adults agree it’s important to hold on to family traditions, and 78 percent say that wearing revealing clothing is considered...

...using SONAR™, JWT’s proprietary online tool, were conducted in Saudi Arabia, UAE, Qatar, Egypt, Morocco and Lebanon in November 2013. The report includes input from JWT’s regional planning community and...

...here: For this report, we conducted extensive desk research, in addition to a quantitative survey across six key regional markets—Saudi Arabia, UAE, Egypt, Morocco, Lebanon and Kuwait—using SONAR™, J. Walter...

...issues, according to a JWT MENA survey of 1,128 adults conducted in Saudi Arabia, UAE, Qatar, Egypt, Morocco and Lebanon using SONAR™, JWT’s proprietary online tool. As more consumers claim...