to connecting listeners with established and emerging musicians—@music. It features beautiful visuals from musicians who “are using Instagram as a companion to the art that they’re making,” as Jonathan Hull,...

When Evan Krauss joined Shazam in November 2010, the London-based company was known for its music-recognition mobile app. Now Shazam is positioning itself as a “media discovery company,” building partnerships...

...allowed to be both sweaty and muscular, pushing a new idea of female beauty that’s tied to athleticism. Kayne West's Fade video featuring Teyana Taylor Fitness in music videos is...

...marketing initiatives to music videos. It’s no surprise that creators are giving consumers more control, given that Millennials have grown up with tools that make them active participants in entertainment...

...to catch videos of the film’s stars; MTV took a similar approach for the recent Video Music Awards. Vine stars are becoming so big, brand consultant Gary Vaynerchuck has launched...

...to music videos, students commenting on educational footage, creative interplays between the video layers, etc. It’s an interesting space for brands to play in, but L’Oréal—with its 25 million followers—is...

...Spotify, there is so much choice that I actually have to return to my iTunes and music collections to remind myself what I like! Vimeo curate staff picks, and as...

...Z, which was interesting. Maybe everyone is sick of the Millennials! John Koller, VP of marketing for Sony PlayStation, and Toni Wallace, senior director of strategic marketing at Sony Music...

...father of advertising,” died in 1999, but will be represented by the AI engine IBM Watson, which will be fed Ogilvy’s books and videos so that it can answer on...

...associated advertising campaign, which featured the group in upbeat music videos including “Hum Hain Happy,” a cover of the Pharrell hit “Happy.” The song was broadcast on Indian radio and...