The new Muslim consumer landscape
20/04/2017Thomson Reuters. “What I see is the emergence of young consumers who are Muslims, but they are more conscious consumers who really relate to values and ethics,” Masood added. “They...
...to their relationship with Muslim consumers, a population that is estimated at 1.5 billion globally and growing at a rate of 1.8 percent. Socially inclusive in nature, Ramadan and fasting...
...self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and brand practitioners worldwide converse with...