Thomson Reuters. “What I see is the emergence of young consumers who are Muslims, but they are more conscious consumers who really relate to values and ethics,” Masood added. “They...

Britain’s Muslim community has a healthy purchasing power, reportedly between £20 and £30 billion annually. While mainstream brands are starting to latch on to the importance of the Muslim consumer,...

in the Tudung Anthology, Belum Muslim (Not Yet Muslim). Muslim women without the tudung are depicted as liberal, perhaps lesser Muslims than girls who wear the tudung. People assume they...

...Muslim women. This trend has found a particular hold in Indonesia, which is poised to become the capital of an estimated $96 billion (and growing) Muslim fashion industry. In the...

...to their relationship with Muslim consumers, a population that is estimated at 1.5 billion globally and growing at a rate of 1.8 percent. Socially inclusive in nature, Ramadan and fasting...

...self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and brand practitioners worldwide converse with...

also includes 20 pages of infographics from a survey of 500 Muslim women in Indonesia and 500 Muslim women in Malaysia conducted using SONAR™, J. Walter Thompson’s proprietary consumer research...

For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, not least the growing cohort of young, female hijabistas in the Middle East and North...

is on female Muslim millennials in Southeast Asia. It’s titled “The New Muslimah.” Broadly speaking, these young women are more religiously observant than older generations. But they are also more...

mass-market consumers when it comes to branding and advertising. We look at the future, more diverse market for beauty and personal care products, including the untapped Muslim market, and also...