...market to this diverse demographic just based on religion does not make any sense,” Faisal Masood, founder and president of the American Muslim Consumer Consortium, told the Innovation Group. “When...

...by what they choose to wear. Let’s switch gears to a question on the consumer market. With more Muslim-friendly products and services out there, are you more conscious of the...

...For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, including the growing cohort of young, female hijabistas in the Middle East and North...

...the MENA region, JWT MENA notes in their 10 Trends for 2014 report that consumer mindsets are shifting from challenging change to creating change. The younger generation is increasingly willing...

...Muslim world, and consumer spending in the MENA region now amounts to more than half of spending during the remaining 11 months, a dramatic increase. Brands, therefore, must pay close...

...tested on the road. Via the MIT Technology Review. –Digiday explores why beauty and technology brands are tapping young Muslim celebrities and vloggers. –New York’s Hudson Yards will be the...

...a self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and brand practitioners worldwide converse...

...For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, not least the growing cohort of young, female hijabistas in the Middle East and...

...MOMO, is supplanting FOMO as the latest social media anxiety, The Observer points out. -Rising consumer demand in sub-Saharan Africa is “driving hopes that Africa will emerge as a success...

...In November, one week before the US election, the Innovation Group published The Political Consumer, a deep dive into how brands can successfully navigate today’s hyper-politicized landscape. How have...