J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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...(MENA). Now, marketers are waking up to another rising cohort: young, tech-savvy Muslimah in Southeast Asia. Our newest trend report, The New Muslimah: Southeast Asia focus, zeroes in on this...
...Africa (MENA). Now marketers are waking up to another rising cohort of young, tech-savvy Muslimah in Southeast Asia. Young Muslim women in Southeast Asia are coming of age at a...
...part of a new trend report, “The New Muslimah: Southeast Asia focus.” In Malaysia, the hijab is known as the “tudung,” which translates to “cover.” We talked to Azalia Zaharuddin,...
...business, November Culture. Yuna is one of the young media influencers featured in the Innovation Group’s report: “The New Muslimah: Southeast Asia focus.” We caught up with her to ask...
...Group’s report “The New Muslimah: Southeast Asia focus,” which looks at the changing face of young women in Southeast Asia’s dynamic, connected economies. A survey conducted by SONAR™, J. Walter...
...is on female Muslim millennials in Southeast Asia. It’s titled “The New Muslimah.” Broadly speaking, these young women are more religiously observant than older generations. But they are also more...
...of increasingly observant Muslims is influencing sectors from food to fashion to banking, as covered in our recent trend report, “The New Muslimah.” In the US, evangelical Christians have reshaped...
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