Nissan goes multisensory
10/01/2013...on sensory stimulation and marketers will look for more ways to engage the senses. We’ll see Nissan going multisensory at the North American International Auto Show in Detroit next week,...
–OkCupid’s new outdoor campaign is “the latest attack on dating culture,” focusing on making substantial connections. Via Adweek. –CES attendees can preview Nissan’s “brain-to-vehicle” technology, which “anticipates your driving reactions...
...and media; they’re accustomed to being at the center of experiences rather than passive observers. And technology is making this interactivity easier to execute. Nissan’s “Deja View” campaign for the...
...ownership. https://www.youtube.com/watch?v=4VSb_rbm4H8 At the recent Tokyo Motor Show, Nissan procured the virtual reality headset Oculus Rift—a much-buzzed-about device that’s due out in 2014—to entice attendees into engaging with the brand....