J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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As gaming platforms, esports and immersive gaming technologies continue to explode in popularity across the world, they present a plethora of opportunities for brands, marketing and retail. While...
...(working on Project Morpheus, a VR platform for Playstation) and Facebook (which bought Oculus Rift for $2 billion last year), Microsoft is joining the party with the cool HoloLens, a...
...Z, which was interesting. Maybe everyone is sick of the Millennials! John Koller, VP of marketing for Sony PlayStation, and Toni Wallace, senior director of strategic marketing at Sony Music...
...the Internet. Sony (which has been working to develop virtual reality devices for years) recently announced its own VR headset, Project Morpheus, to be used with the Playstation 4 gaming...
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