Sustainable packaging is getting a premium makeover. Once synonymous with coarse textures and dull colors, packaging made from recycled materials is now sleek and sophisticated, thanks to advances in technology....

Greater disposable income in China means Chinese consumers can afford premium food—and safety scandals have undermined confidence in the conventional food-production system. Together, this is a recipe for a nation...

...a choice. Seamless sustainability Packaging and design made from recycled materials are bidding farewell to coarse textures and dull browns and greys, instead blending in with any other premium packaging...

...have to question, does China really need to build brands abroad in developed markets, competing with developed-market brands at a price premium—or at a price parity at least—not just going...

...be forward in declaring, announcing, educating, promoting. One thing they might have done is to initially make this available only for their premium customers: “We always want to know when...

...premium example. Last spring, Wachusett Brewing Company rolled out the seltzer, a healthy alternative to hard sodas, as an attempt to diversify its brand in the crowded craft beer market....

...versions of consumer favorites. Some are explicitly labeled as such, including AmazonBasics, a value range of everyday items including batteries, computer accessories and pet food, and Amazon Elements, a premium...

...and sexual vitality. Products are marketed as “intimate skincare,” with design, packaging and language codes borrowed from premium skincare brands—familiar and comfortable territory for generation X and millennial consumers. Lady...

...There are two clear explanations that are interlinked. As previously mentioned, food safety is a top-of-mind issue for Chinese consumers and they are ready to pay a premium for safe...

...and organic expectations from premium purchases to the new basic, as predicted in our 2018 “Future 100” report. The growth in affordable natural and organic products is extending beyond food...