taboo in their society. Remixing Tradition thus allows young people to express themselves individually while continuing to observe tradition. Brands can follow a similar route, helping to usher in change...

While it may look a lot like tradition has been thrown out the window in this everything-goes age, consumers are increasingly Remixing Tradition, as we report in our 10 Trends...

Remixing Tradition, one of our 10 Trends for 2014, is the idea that rather than discarding traditions, people are mashing up the old with the new to create their own...

...halved in the U.K. (45 percent) and the U.S. (52 percent). Finally, the trend Remixing Tradition can almost be stamped “Made in Canada,” a proudly multicultural society. The vast majority...

...Street Journal. Bloomberg spotlights the trend as well, looking at which brands are benefiting. -Muslim Millennial women are remixing tradition with their hijabs, posting their styles on social media, reports...

...professor in The New York Times . –Communicate examines the rise of Mipsterz, a new cohort of Muslim consumers who are remixing tradition, spotlighting research from JWT. –Wired reports on...

...Millennial Arab—a minority soon to become a mainstream cultural phenomenon. This phenomenon is also a manifestation of one of our 10 Trends for 2014, Remixing Tradition: the idea that traditions...