is adding additional layers of immersion to retail, music, gaming and entertainment. GoPro announced the introduction of a 360-degree camera aimed at consumers rather than professionals. GoPro’s Odyssey, announced at...

retail. Inspired by what Lucie Greene, worldwide director of the Innovation Group, observes as a retail landscape that is becoming “borderless, blurred and amorphous,” Frontier(less) Retail dissects these changes, and...

...from home devices to earphones, is proliferating. Entertainment generally had an expanded presence at the show, reflecting the wave of cross-pollination and tie-ups happening across gaming, esports, streaming, podcast entertainment,...

...well-being in an effort to “break down patriarchal and hierarchical ideas of masculinity,” writes The New York Times. –The MSG Sphere theatre aims to reinvent the live entertainment industry with...

...is pioneering “space entertainment” with artificial meteor showers, says Wired. –Veganism moves into hospitality with Hilton’s new Vegan Suite, which features eco-cotton flooring, soybean-silk curtains and buckwheat pillows, announces The...

...interact with their favorite brands,” writes the Washington Post. –And in other retail news, WWD notes the ongoing shift toward brick-and-mortar retailers becoming entertainment destinations. –Media company Modern Luxury has...

...one-on-one relationship with consumers. In a sense, mobile can actually fulfill on that promise. There’s also the idea of the mobile at the center of the retail experience. Not just...

...as a normal cup of coffee—this is not your ordinary coffee experience!” promises the company. Hacker’s Brew, a nootropic coffee Future of Entertainment The Innovation Group has been following the...

...future of entertainment and brand-building. What was the impetus for branching out into the Internet of Things? It’s something that I’ve personally been pretty passionate about for a while. I’ve...

...successful campaigns have been retail campaigns by factors of 10 compared to the other campaigns. They were humongous. Movies, and entertainment in general, have been very successful as well—that’s where...