of retail theater, and the store continues to evolve that concept today. Recent 2019 activations at its London store include a concession for Depop, the social media meets second-hand retail...

–Fast Company introduces Showfields, a new retail concept merging art, play and theatre. –BBC unpacks how music festivals are evolving as consumers increasingly prioritize health and wellness. –Beauty brand Haeckels...

–Glow-in-the-dark ramen is on the menu at pop-up-restaurant-meets-theatre Nakamura.ke, “where everything edible will glow and every aspect of the experience is steeped in story,” says Atlanta Magazine. –Harvard scientists will...

...content and fitness with their new branded gym in London, reveals Digiday. –A new immersive theatre project is drawing the attention of psychologists for the profound emotional impact it has...

...booming beauty industry, Glossy announces. –Dezeen describes modern retail theatre, a new retail concept in Thailand that takes inspiration from movie sets. –The Guardian introduces Generation Alpha, the first group...

...writes BBC. –Ikea is the latest retailer to branch into experiences with an immersive theatre experience in London. Via Time Out. –Amazon’s corporate employees are planning a walk-out in protest...

...used for practical services including childcare, medical assistance and public transportation, as well as for recreational perks like fitness memberships, theatre tickets, museum admissions and travel. This shift is also...

...EXPERIENCES Immersive tech Museums, retailers and restaurants are employing immersive technology to tantalize and thrill consumers. Selfie opportunities abounded at New York’s Museum of Feelings last year. At this temporary...

Global fashion weeks in recent years have become not just a showcase for design talent, but also a window onto future trends at the intersection of fashion, technology and retail....

...L’Oréal Technology Incubator). Novel and highly PR-able, these new devices are part of a wider strategy among CPG brands to grow more direct-to-consumer relationships, sidestepping traditional retail strategies and reaping...