Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...

...expand girls’ perceptions of dolls. Boy Story's 'Mason' and 'Billy' dolls, launched in November. Boy Story is not alone in their mission: Earlier this month, American Girl launched its first...

E-commerce is fast reaching a tipping point into mobile commerce. “Mobile commerce adoption is far ahead of expectations,” reads a report out today from Criteo, a performance marketing...

...Cookie Settings The story invites the participant to roam in both the virtual and the real space, walking around and touching physical objects. Because of these multisensory touchpoints and storyline,...

It’s been five years since digital anthropologist and Wired magazine correspondent Frank Rose published The Art of Immersion, which explored the impact of emerging digital technologies on storytelling. Fast forward...

...this year,” said Tom Dixon. “Instead, we wanted to bring people together to this restaurant to sit and eat in the design landscape.” (See our full story here.) Elsewhere in...

...you’re having or story you’re experiencing. It’s something people have done forever, the idea of immersing themselves in stories. [But] today we tend to think of immersiveness in terms of...

...or help maintain good bacteria on the skin. What initiated the idea behind Mother Dirt? The actual story begins 13 years ago with our founding scientist, David Whitlock, who made...

...why you started ANXY. Can you recap your background for us? I’m sure you’ve read my Medium post, which is where I tell my personal story. I always felt like...

...part of our home and our daily life.” For the full story click here. The Frame by Samsung Smart lighting for all In March 2017, Ikea launched the low-cost Home...