Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...

...expand girls’ perceptions of dolls. Boy Story's 'Mason' and 'Billy' dolls, launched in November. Boy Story is not alone in their mission: Earlier this month, American Girl launched its first...

E-commerce is fast reaching a tipping point into mobile commerce. “Mobile commerce adoption is far ahead of expectations,” reads a report out today from Criteo, a performance marketing...

...to America” Story Course is a new dinner theater series in New York that uses food and storytelling to explore the migration stories of immigrant chefs. Launched in February 2018,...

It’s been five years since digital anthropologist and Wired magazine correspondent Frank Rose published The Art of Immersion, which explored the impact of emerging digital technologies on storytelling. Fast forward...

...Cookie Settings The story invites the participant to roam in both the virtual and the real space, walking around and touching physical objects. Because of these multisensory touchpoints and storyline,...

...Story Shim Story is one such space that commoditizes peace and calm for city-dwellers. The “public convenience lounge” in Seoul’s Gangnam district provides a new kind of social venue with...

VR from an experimental medium to a powerfully realistic storytelling format. This development is best illustrated by the project 7 Lives, a dark story set in Tokyo about an unexpected...

...this year,” said Tom Dixon. “Instead, we wanted to bring people together to this restaurant to sit and eat in the design landscape.” (See our full story here.) Elsewhere in...

...you’re having or story you’re experiencing. It’s something people have done forever, the idea of immersing themselves in stories. [But] today we tend to think of immersiveness in terms of...