Super Bowl LI showed just how thoroughly politics are on the minds of everyday consumers. In fact, it’s possible that the 2017 event was “the most political Super Bowl ever,”...

...relatively light, offering a brief reprieve with their Super Bowl LIII ads. “For advertisers it’s somewhat of a play-it-safe year,” said Charles R. Taylor, a professor of marketing at the...

Last year’s Super Bowl ad spots focused heavily on politics and the event was widely deemed “the most political Super Bowl ever.” This year, most companies decided to give politically...

The Social Efficacy Index, from the J. Walter Thompson Analytics team, is a social forecasting tool that monitored all the Super Bowl ads using a custom sentiment metric to validate...

...like the Super Bowl—last night’s game garnered record ratings, and also a record number of social media comments—these live telecasts represent unique opportunities to tap into the second screen. More...

...year, four campaigns Q2, nine campaigns the next quarter, and then it went like 12, 16. And then Q1 this year with the Super Bowl—we had 26 campaigns that were...

As the Super Bowl vacuumed up media attention in the United States, it was easy to overlook an even larger spectacle happening on the other side of the world: the...

Two of the commercials that ran during Sunday’s Super Bowl showcase trends we’ve spotlighted in recent years. In one of the funnier ads, Taco Bell depicts a group of 80-somethings...

...commerce? I don’t think we know; I don’t think anybody knows. We’re powering contextual commerce for Shazam—we did Shazam for the Super Bowl where you could use Shazam on your...

...in the run-up to Super Bowl 50, rival tech giants are making their own plays for second-screen eyeballs. This week, Facebook launched a new feature called Sports Stadium, which it...