J. Walter Thompson Intelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist.
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Adidas is giving public transport a stylish makeover in Berlin with sneakers that double as an annual transit pass. The sportswear giant has collaborated with Berliner Verkehrsbetriebe (BVG),...
...from robotic personal trainers. –The artworks of the future could be authenticated not with the aid of trained appraisers, but with synthetic DNA, writes the New York Times. –Starbucks trials...
...with a lot of boutique gyms, getting a lot of ambassadors on board who range from personal trainers through to doulas, through to quite a lot of celebrities who are...
...their core—obviously, that’s the most logical way. Something like Westin, who’ve got health positioning all around their hotel brand, where you can get New Balance trainers in the reception to...
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